Summer is coming. Offices get empty and beaches more crowded, but social media never takes a break. Consistency in your content distribution is crucial, but we all know that planning in advance takes effort. Here are 5 tips on how to engage the audience when the sun is shining.
One of the most effective ways to create content is to work with formats. And this applies to all content, including video. It’s a simple, classic, editorial trick to create a base of content that is quickly produced.
Here are 5 formats you can fill endlessly for your summer content plan, to make sure your video strategy stays as hot as the outdoor temperature.
1. Testimonials Share a quote from one of your users or customers every now and then. Ask the customer for a photo and a short description of why they love your brand.
2. Present a colleague. Snap some photos of some of your colleagues and ask them a few questions. Create a template and easily add the assets and text. Voila!
3. Share some interesting facts about your company. Share your company’s story, how it started and how it’s going.
4. Themed days and holidays. The summer season is packed with themed days and special events. These are perfect to make a series of “Did you know…” videos. We can guarantee you’ll find a few days that aligns with your business!
5. Go behind the scenes. Stay authentic and transparent and let your audience know what happens behind the scenes.
Bonus tip: Make your videos in portrait format, since a lot of your customers and users will be scrolling on the beach, in the hammock or from the couch. :) So make sure to optimise your content for mobile devices.
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