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The no1 key to successful storytelling is...

What do all successful stories have in common? They are based on a deep understanding of the audience. Regardless of who you're talking to, you need to know who they are and what they think. Here's how you get to know them!
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6 things that are crucial for your social storytelling

When we communicate on social platforms, we only have seconds to catch the attention of the audience. This puts extreme pressure on us, as storytellers. Here are 6 things to think about for your social storytelling. 
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Woman looking surprised and covering her mouth with her hands.

Don't waste the time you spent making content! Distribute 4ever

Many marketers spend hours making content, but only a few minutes to distribute it – and then they wonder why it doesn’t take off... Careless distribution is a waste of time! Here are some cornerstones of successful distribution. 
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6 places where you will find great brand stories

Do you feel like your company doesn't have any stories to tell? That everything feels boring? Well, you are completely wrong! All companies have lots of interesting stories to tell if you just know where to look. Here are 6 good places.
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Guy cheering

Scrap the likes! Set the right goal for every video

So, you've published your video. But it doesn't get any likes?? Let's stop there and get to the point: you've got to set the right goals for your video, but likes shouldn't be one of them.
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Angry cat hammering his laptop, with dotted background

3 reasons you should make WAY more videos than you think

If you really want to create a video strategy for social media that makes a difference, there is no turning back: you must make plenty of videos. LOADS of videos. Here are three main reasons. 
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Woman creating video happily surprised

5 steps to a winning video strategy

We all know we need to work with video. But can you just start throwing videos out there? Well, of course you can, but if you want to see real results, you'd better set a solid video strategy. Here are 5 steps that’ll help you get there. 
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Katarina Lorenz at Einar Mattsson uses video for her HR strategy

How Storykit helps this real estate company boost its HR strategy with video

It's increasingly important for HR departments to communicate with the audience on their terms. Video makes it possible to reach out beyond your regular users. – People who apply to us have almost always seen one of our videos on social media, says
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Woman writing a video script on her computer

Three things to remember about the pickiest audience in the world (=every audience on social media)

Are you creating video for social media? Then there are three things you always must remember, when trying to reach out to your audience. 👇
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Dominika Dzielak at Dun & Bradstreet

They are saving over 1,2 million EUR per year by using Storykit

Last year, Dominika Dzielak at Dun & Bradstreet made 119 videos in 17 different languages. When she calculated the company’s savings by making the videos in Storykit, she was surprised. – If I would have hired an agency to carry out this work, it
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