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What do all successful stories have in common? They are based on a deep understanding of the audience. Regardless of who you're talking to, you need to know who they are and what they think. Here's how you get to know them!

When we communicate on social platforms, we only have seconds to catch the attention of the audience. This puts extreme pressure on us, as storytellers. Here are 6 things to think about for your social storytelling. 

Many marketers spend hours making content, but only a few minutes to distribute it – and then they wonder why it doesn’t take off... Careless distribution is a waste of time! Here are some cornerstones of successful distribution. 

Do you feel like your company doesn't have any stories to tell? That everything feels boring? Well, you are completely wrong! All companies have lots of interesting stories to tell if you just know where to look. Here are 6 good places.

So, you've published your video. But it doesn't get any likes?? Let's stop there and get to the point: you've got to set the right goals for your video, but likes shouldn't be one of them.

If you really want to create a video strategy for social media that makes a difference, there is no turning back: you must make plenty of videos. LOADS of videos. Here are three main reasons. 

We all know we need to work with video. But can you just start throwing videos out there? Well, of course you can, but if you want to see real results, you'd better set a solid video strategy. Here are 5 steps that’ll help you get there. 

It's increasingly important for HR departments to communicate with the audience on their terms. Video makes it possible to reach out beyond your regular users. – People who apply to us have almost always seen one of our videos on social media, says

Are you creating video for social media? Then there are three things you always must remember, when trying to reach out to your audience. 👇

Last year, Dominika Dzielak at Dun & Bradstreet made 119 videos in 17 different languages. When she calculated the company’s savings by making the videos in Storykit, she was surprised. – If I would have hired an agency to carry out this work, it