LinkedIn video ads have, since launched back in 2018, helped brands build awareness, engage with audiences and drive leads to their campaigns. But what does a great video ad actually look like on LinkedIn? Here are 5 tips that will give you a head start!
1. Hook the viewer instantly
On social media, we only have seconds to capture the attention of the audience. The first 1-2 seconds are crucial – so make sure to include a hook within these seconds, and place essential information up first. Learn 5 ways to hook your viewer here!
2. Design for sound off – delight for sound on
80–90% of all videos online are watched without sound, so make sure they are consumable for all those times we watch video when sound on is not possible: at the bus, in the meeting, at dinner.
3. Keep it short
One of the most asked questions we get at Storykit is probably “How long should my video be?” And the short answer is… it depends. Or rather: as long as you keep the audience engaged. According to LinkedIn, the most successful video ads are 10–15 seconds long. Your videos with top-funnel marketing goals can be 30–60 seconds long.
4. End with a strong CTA
What do you want your audience to do after watching your video? Leave your viewers with a direction: to buy, read more or book a demo!
5. Use the post
If you’ve made a longer video with a lot of information, you can consider the post as a complement to your video. Or, if the video is shorter, your copy can serve as the main player. Also: mentioning relevant companies, employees or followers is a great way to boost engagement and increase reach. Make sure to respond to comments, and send the LinkedIn algorithm a signal that your video is creating conversation.
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