The week before Christmas probably felt like the perfect time to set new, sky-high goals for social media success in 2022. But now, in January, you might already be wondering: how on earth am I supposed to reach these goals? Just take it easy, we’ll give you 6 useful keys to help you get there!
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1. Set SMART-goals
Make sure that your goals are so-called “SMART-goals”. To set SMART-goals, they should be: Specific, Measurable, Attainable, Relevant, and Time-based. This will make the goals clearer and easier to use when working with strategy and analyzing results.
2. Create a solid content strategy
We've read about the importance of a solid content strategy this a million times, but it's because it's true. It’s also important when working with social media. Few brands have ever grown on social media by posting every now and then. We need to specify goals, define target groups and create a plan on WHAT, WHO, WHY, HOW, and WHEN content will be published. Publishing and distributing your content consistently is key here.
3. Find your stories
The key to success on social media is not to overwhelm your followers with ads and nonsense, but rather to give them content of real value. Unfortunately, many people believe that they don't have any good stories to tell, which is never the case. EVERYONE has great stories to tell. It's just a matter of digging them out.
Try to brainstorm ideas and write everything down in a document to get a clear picture of your stories. Save this for later and keep the document alive by writing down new ideas as soon as you get them. We promise you’ll find something worth telling. Need some help along the way? Here are 6 places where you will find great brand stories!
4. Start using video on social media
In 2021, 87% of marketers said that video gave them a positive ROI, and 98% said video was an important part of their marketing strategy (Wyzowl, 2021). And these numbers will definitely not decrease in 2022. We are certainly not impartial, but there is plenty of proof showing that video is the number one content in social media marketing. You can get all the juicy statistics here (if you need to convince yourself/your boss/your colleagues/your grandma).
5. Keep an eye on new social media trends and features
When you’re working with social media you need to keep up with all the new features, platforms and trends. It’s an area that is continuously developing and new exciting digital tools are always launching. What worked yesterday, might not always work today. Therefore, keep an eye on what’s happening and if you’re one of the first trying something out, you might find a golden spot! A tip is to follow the social media platforms own updates but also other stakeholders that you appreciate.
To get some insights about social media trends for 2022, read this report from Hootsuite.
6. Find a productive workflow and GO!
As marketers we are often great at making plans, budgeting and discussing new creative ways of reaching target groups. But, we also need to take ACTION. We need to produce, publish and follow up. This is especially important in social media where we should create consistent content. So, to get some action we need to stop overthinking ideas, waiting too long for the right mandate or trying to create the most perfect content. Just do it.
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