To reach the audience on social media, we must communicate often. Because, if we aren’t seen, we don’t exist. So how do we produce content that aligns with the ever-increasing need to be seen on social channels? Here are 5 tips on how to increase the pace.
1) Make sure you have ownership of the channels you work with
It’s straining for marketers whose every tiny decision must be approved by the boss, the boss's boss, the boss's boss' best friend, and seventeen more people before they get the green light to post it. Only three things can result from this complicated process:
– That your content is not published at all
– That your content is published when it’s already outdated.
– That your content becomes boring during the process
You should argue that you should be in control of the channels you are responsible for and that you can act independently when it comes to content.
2) Review what you’re doing and filter it
Do you need to be on Instagram, Facebook, LinkedIn, Twitter, Youtube, Snapchat, TikTok, and every other platform that someone in your organization has read is "the newest trend"?
No. Don’t dilute the company too much. Instead, focus on the channels where you know you get the biggest effect and disregard the other channels.
3) Develop a strategy for every channel
Once you have reviewed your channels, it's time to develop a strategy for each of them. Set the purpose and goal for each channel, look at target audiences, think about how often you should publish and what content you should publish on each channel. Make a plan and set concrete goals. Knowing what, why, how, and when will produce much more effective results than if you shoot without aiming.
4) Be sure to make more videos
There is no better way for an organization to become more productive than sharing competence across the departments. If “everyone” knows how to make videos, more videos will be made.
That’s why it’s important to use a tool that truly makes video production so easy that everyone can do it. We know of such a tool—contact us if you want to know more.
5) Just go with the flow
One of the biggest problems related to productivity is the occasional reluctance to putting your pen against the paper, or rather placing your fingers on the keyboard, and actually CREATING the content. We firmly believe in the motto: "the worst content is the content never made", and therefore we hope that as many as possible would just dare to loosen their ties, ruffle their hair, and just go with the flow.
It’s simply the only way forward.