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10 tips to write better social video scripts

Since most social media users don't even turn on the sound today, the path to excellent video content begins with your script. But what is a good script and how do you write one? Here are 10 tips to get you started!

Download your free, packed guide to write winning scripts here! 

1. Think before you write

What do you want to say – and to whom? How should you tell your story to this person? This way you can narrow the video. If you want to sum up as much information as possible – make several different videos instead. The tighter the angle – the better the video.

2. Make a disposition

Even if you’re just making a 15 second video with 4 lines of text. Make a list of what you want to include in the video and make sure it follows a dramaturgy –  a beginning, a middle and an ending. Then you can start with the copy.

3. Be very specific when you choose your words

If you can talk to a niche audience in their language, it’s likelier that you will get your message across. Avoid sweeping, abstract expressions, like “Full Service Agency”. Be precise.

4. Boil the copy down to micro copy

Just like when you’re boiling jam – you start with a pot full of berries. But the more you boil it down, the better the result. Rephrase until you find exactly what you want to say with as few words as possible.

5. Don’t forget punctuation

Finishing your sentences has a good feeling to it – to both readers and writers.

6. Always ask someone else to check your copy

Sometimes a word that seems normal to you might be awkward to others. One example might be “bursting” – for some it’s an energetic word, others feel uncomfortable reading it.

7. Try to be as positive as you can

If your video script has negative expressions, try to twist them around and make the statement in a positive sense.

8. Don’t be too formal

A good jargon is better than written standard in videos. Write as if you’re telling the story to your friend or your mum – without getting chatty.

9. Tempo is key

Don’t write long sentences that won’t fit in one screen. And try to switch in even shorter sentences. Sometimes a sentence of 2-3 words can be more effective than 10 exclamation points.

10. If you get stuck... 

Ask yourself how you would make the video as bad as possible. A video that no one understands or want to watch. That way you might see clearly what needs to be done to make it good.

Want to learn more about how to write efficient scripts for your social videos? Download your free, packed guide here! 

Give us a few minutes and we’ll show you just how easy life can be when you Storykit it.